300 journalists from over 50 countries
At the annual IFA Global Press Conference, industry, media and innovators come together to provide an insight into trends in consumer electronics, and to set out the initial themes for IFA, the leading technology trade fair that takes place in September. Metz, a German manufacturer of premium televisions, took this opportunity to present the details of their progressive internationalisation strategy to an international audience for the first time – the primary element of this being the launch of Metz Classic in China.
IFA Global Press Conference 2019 in Huelva, Spain
The Global Press Conference is the international start of IFA communication activities, the leading global trade fair for consumer electronics and home appliances. In Huelva, Spain, premium German TV manufacturer Metz is presenting its global brand direction to 300 journalists from 55 countries.
S9A OLED honoured in three categories
With the new brand “METZ blue”, which was introduced at IFA 2018, premium German TV manufacturer Metz is establishing itself globally. In German-speaking countries, METZ blue focuses upon high-quality UHD and OLED TVs equipped with the latest Android TV version 8.0. The top-of-the-range S9A model has now been honoured by the Plus X Award in three categories.
Metz as a core component of SKYWORTH's brand strategy
Metz parent company SKYWORTH staged a global media launch at this year’s Consumer Electronics Show in Las Vegas, USA. Alongside new TV models with outstanding technology, SKYWORTH presented its global brand strategy at the show, with Metz as its core component.
Systematic internationalisation strategy
With the new brand “METZ blue”, which was introduced at IFA 2018, premium German TV manufacturer Metz is establishing itself globally and addressing a wider market segment. The long-established company has now realised the next step of its ambitious internationalisation strategy and, in conjunction with parent company Skyworth, has introduced the new brand to Hong Kong and India.
METZ blue – always your choice.
2018 is a very special year for German TV manufacturer Metz: not only is the company celebrating its 80th anniversary, it will also be introducing its new global brand “METZ blue” at IFA in Berlin. METZ blue is aimed at a broad market segment and will be available on all continents in the long term.
A new Global TV brand
With the "METZ blue" brand, which was newly launched at the IFA in 2018, the traditional German manufacturer Metz is establishing itself globally. METZ blue is aimed at a broad market segment and will be represented on all continents in the long term.